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Brand Identity
A brand for a Twin Cities realtor that had to feel right to first-time buyers and luxury clients at the same time.
Scope of Work
Build a brand that serves two opposite audiences without alienating either.
01
Brand strategist and identity designer, working as the sole designer.
02
The letter T combined with the White Pine, Minnesota’s state tree.
03
A soft black base with warm white, stone and evergreen.
04
Rules for using the logo, colors and type consistently everywhere.
05
Quiet premium. Not corporate, not friendly. Rootedness over status.
06
